1. Integrity and Transparency
      • sunlight is the best disinfectant
      • unlimited, anonymous political spending hasn’t been good for America; let’s make attribution back to the spender the new standard
  1. Speed
      • we’ve gotta do this with urgency; the election’s in November!
  1. Directness
      • just a style thing, but helps with Speed
  1. Excellence
      • details matter
  1. Boldness
      • controversy is inevitable
      • don't apologize unnecessarily
  1. Pro-America, Pro-Democracy, Pro-Capitalism, Pro-Competition
      • we will follow the law to the letter
      • we will follow the spirit of the law as best we interpret it
      • we would love to be made illegal, and we'd pivot immediately if we were