Values

1. Integrity and Transparency
• sunlight is the best disinfectant
• unlimited, anonymous political spending hasn’t been good for America; let’s make attribution back to the spender the new standard

2. Speed
• we’ve gotta do this with urgency; the election’s in November!

3. Directness
• just a style thing, but helps with Speed

4. Excellence
• details matter

5. Boldness
• controversy is inevitable
• don't apologize unnecessarily

6. Pro-America
Pro-Democracy, Pro-Capitalism, Pro-Competition
• we will follow the law to the letter
• we will follow the spirit of the law as best we interpret it
• we would love to be made illegal, and we'd pivot immediately if we were

References

1. nat.org